Writing a business case summary

These requirements might include time and human resources required and deadlines for return on investment ROI or for completion of the business case, project or project phases.

One page business case template

It should include any analysis you or others have carried out to identify the impact of, or the reasons for, the problem. This is a vital part of managing any project see our page on Project Management for more. Refer the reader back to relevant document sections and graphical presentations where it might be helpful. You should also list any dependencies, such as completion of other projects or the availability of key individuals. It identifies the area or areas where there are issues that need to be addressed, such as inefficiencies, missed opportunities, unacceptable market performance or unfavorable consumer response to a product or service. A good business case will explain the problem, identify all the possible options to address it, and allow decision-makers to decide which course of action will be best for the organisation. In any case, graphs can illustrate points that are hard to extrapolate from text-based data, so be sure to include as many as will be helpful. In other words, make the underlying business interests explicit. Option Identification and Selection Identify the potential solutions to the problem and describe them in enough detail for the reader to understand.

Style and Language A business case is often aimed at people without a detailed knowledge of the subject area. Qualitative: Improve customer understanding of our product.

Therefore, the market assessment should show a complete understanding of the marketplace in which your business operates. Maybe you really want to create a demo video of your product. It is a key part of your project documentation: if a project brief describes what needs doing, and a project plan explains how, the business case sets out why.

Make clear when you need a decision and why that date is crucial.

components of a business case

A brief note on checking and proof-reading As with anything written, it is always a good idea to look again at your work after a break. A business case should be concise and to the point. What Information Goes in an Executive Summary? Continue to:. For each one, you need to discuss: The benefits: why it would be a good idea to do it, including how far it addresses the problem; The costs, including resource requirements.

A good business case will explain the problem, identify all the possible options to address it, and allow decision-makers to decide which course of action will be best for the organisation.

business case template excel
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Writing a Business Case