As well, grab your list of brainstormed topics and put them onto the calendar too. Plus, the more people you get to become bloggers, the bigger your pool of content ideas.
Some ways to do this include incorporating or referencing: Customer testimonials Industry research or data The opinions of influencers in your niche Any of these elements will improve your credibility, and help you establish trust with your readers.
You can also tell origin stories — of your company or of a particular product. Your customers will start to notice if you always post on Tuesdays, for example. Describe a time you did some public speaking on your industry. Develop your blogging style Blogs are meant to be informal, so let your blog reflect the human face of your company.
Google Adwords Keyword Tool is another great way of finding keyword phrases that people are using to search for your services. You can write a post outlining the options available to them from imbedding coloured glass to making a mosaic pattern, creating a marble effect or using glow-in-the-dark aggregate.
How to Write a Blog Post, Step 1: Planning First, a disclaimer — the entire process of writing a blog post often takes more than a couple of hours, even if you can type eighty words per minute and your writing skills are sharp. This will solve any excuses for lack of time and ideas when the weekly calendar rolls around to blog-post-day which should be at least once a week by the way — more on that later.