Strategies for rural marketing by colgate

Strategies for rural marketing by colgate

Moreover, as population and purchasing power of the individuals are increasing there is increased market for toothpaste industry. Billing information should be computerized through the company software only. This report details about the strategies that Colgate adapted in order to expand its market share. Our salespeople, traders, and other professionals or affiliates may provide oral or written market commentary or trading strategies to our clients that reflect opinions that are contrary to the opinions expressed herein, and our proprietary trading and investing businesses may make investment decisions that are inconsistent with the recommendations expressed herein. Get Access One can conclude that a tremendous opportunity lies in the oral care market in rural India. Main techniques used were door to door selling and use of publicity vans called AN vans. The green coloured cells indicate the significant increase in the profit. In reviewing these materials, you should be aware that any or all of the foregoing among other things, may give rise to real or potential conflicts of interest. MOSt or any of its affiliates or employees do not provide, at any time, any express or implied warranty of any kind, regarding any matter pertaining to this report, including without limitation the implied warranties of merchantability, fitness for a particular purpose, and non-infringement. The Company has grown to a Rs. Colgate adopted the following marketing strategies for their low end product, Cabala Top through which they entered rural segment: 1. Despite low sales in the years , the company experience increased net profit by decreasing their expenses on advertisement. MOSt and its affiliated company ies , their directors and employees and their relatives may; a from time to time, have a long or short position in, act as principal in, and buy or sell the securities or derivatives thereof of companies mentioned herein.

Consumers preferred Cabala because of the low rates, flexibility and quality assurance. This should, however, not be treated as endorsement of the views expressed in the report.

rural marketing strategies

The green coloured cells indicate the significant increase in the profit. The price and value of the investments referred to in this material and the income from them may go down as well as up, and investors may realize losses on any investments.

These vans were placed at strategic areas on specific market days of different villages in order to access a wider audience.

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Apart from the above mentioned strategies, Colgate also decreased their expense on advertisement. Unauthorized disclosure, use, dissemination or copying either whole or partial of this information, is prohibited.

The research professionals responsible for the preparation of this document may interact with trading desk personnel, sales personnel and other parties for the purpose of gathering, applying and interpreting information.

Toothpaste market in rural india

In reviewing these materials, you should be aware that any or all of the foregoing among other things, may give rise to real or potential conflicts of interest. The recipients of this report should rely on their own investigations. The price and value of the investments referred to in this material and the income from them may go down as well as up, and investors may realize losses on any investments. SEBI Reg. Get Access One can conclude that a tremendous opportunity lies in the oral care market in rural India. MOSt or any of its affiliates or employees do not provide, at any time, any express or implied warranty of any kind, regarding any matter pertaining to this report, including without limitation the implied warranties of merchantability, fitness for a particular purpose, and non-infringement. The Accentuate report gives several indications, including increase in recruitment prices resulting in greater purchasing power of rural population allowing consumers to buy discretionary goods. Recipients who are not institutional investors should seek advice of their independent financial advisor prior to taking any investment decision based on this report or for any necessary explanation of its contents. Local salesmen to breach the communication barrier, showcasing of educational films on oral hygiene were additional measures undertaken by Sampans. Here people predominantly clean their teeth with natural items like twigs of neem tree, salt and ash.

The recipients of this report should rely on their own investigations.

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