Pepsi and analysis product life cycle

The company also produces fruit juices and sports drinks. The product 's image is laden with sentimentality, and this is an image many people have taken deeply to heart. Though with studies proving that soft drinks are one of the main reasons for increase in obesity in children, drinks such as fruit punch, iced tea, lemonade non carbonated beverages are also growing in consumption.

However, if promotions are used at this stage they should aim to encourage consumers to trial the product. This has been mainly achieved through the use of celebrity endorsements — like Beyonce and Michael Jackson — to position the product as a younger and edgier alternative to Coca-Cola.

Pepsi and analysis product life cycle

What criteria would you suggest Pepsi and Suntory use when screening for new limited edition soft drinks? They key points to remember are that marketing strategies need to be ready for implementation, before the product enters each phase of the life cycle, otherwise opportunities are missed and the brand becomes reactive to change. The origins of Pepsi are very similar to that of Lucozade , which was also first produced for medicinal purposes. With a low price and huge volumes of sales, Pepsi-Cola got a huge boost in terms of reach and availability to the consumers. Pre- launch of the product may also take place in this stage- this is done by advertising teasers of the product either through print of electronic media. Decline — sometime in the future Despite growing consumer interest in healthier lifestyles, sales of Pepsi show no signs of slowing down in the immediate future. During growth, gaining market share is critical. I made that conclusion by seeing their sales my go up and down but pepsi was here long before me and will be here long after me. As expected, sales begin to decline until the product is no longer profitable. Using the establishment of the product, range of products was then launched to increase the profit making stage in the curve.

Also, PepsiCo caters to different demography with their required tastes. The origins of Pepsi are very similar to that of Lucozadewhich was also first produced for medicinal purposes.

Product life cycle of coca cola wikipedia

It can be recommended that PepsiCo could go as far as completely cutting advertising and sales promotion to further reduce overheads. Lastly, the Pepsi Challenge marketing campaign was so effective it almost destroyed the Coca-Cola brand! In , it not only had the No. With the increase in competition, Pepsi-Cola was now bottled and sold. Using the establishment of the product, range of products was then launched to increase the profit making stage in the curve. As a result, the price rarely fluctuates away from the market average. A new product in the market of soft drinks faces a challenge of product differentiation and distribution reach of the product, that too, in an already established soft drink industry. The company also produces fruit juices and sports drinks.

The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. What criteria would you suggest Pepsi and Suntory use when screening for new limited edition soft drinks? It is also important.

product life cycle of coca cola in india

During growth, gaining market share is critical. It is sold in vending machines, stores and restaurants. An extensive distribution network is needed to support rapid sales growth; therefore exclusivity to pharmacies ended and the product became a mainstream consumer good.

product life cycle of coca cola pdf
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Pepsi : Marketing Diary: Life Cycle