Marketing term exam

It allowed my mind to switch off so I got proper, restful sleep. These include the systems used by airlines for booking, ticketing and moving customers through airports and on to airplanes, and the systems used by financial institutions to provide remote banking services, including current accounts and card products.

In order to achieve JIT the process must have signals of what is going on elsewhere within the process. The third is the implementation of tactics to achieve the core strategy.

Anti-dumping: Anti dumping is a measure to rectify the situation arising out of the dumping of goods and its trade distortive effect.

marketing terms and concepts

Physical evidence When considering the purchase of a good, the customer may respond to physical cues, such as whether the packaging is pleasing on the eye or whether the good itself is aesthetically attractive. Using a combination of primary and secondary research tools to better understand a situation.

Barter usually replaces money as the method of exchange in times of monetary crisis, when the currency is unstable and devalued by hyperinflation. There are many ways that this element of the mix can be used effectively, including attention to: the design of the building in which the service is delivered, and sometimes the environment in which the building is situated interior layout, decor, signage, as well as use of contemporary floor plans uniforms design of web pages and forms business cards loyalty cards.

The sender does not pay to return an item by post e. Target media: The media you decide to target for coverage because they reach your target audience. Some of these are explained here.

People This component of the marketing mix is especially important: when goods offered are considered to be homogeneous by customers for services, which are intangible and therefore have to be differentiated in an effective manner.

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Marketing Exam 1 Flashcards