From the minute you enter an IKEA store, the company does everything possible to try and engage you in a relationship.
One study found that younger people were more likely to visit a large name brand outlet, and that those who remained in the store for at least two hours said that shopping was a fun activity and a way to release stress.
IKEA's consistency in quality to retail abroad can largely be attributed to the standardization of their product line. Gustafsson and B. Goswami, P.
At the same time, the structure helps LVMH build and maintain the link between product development personnel and customers, placing brand experts at the helm.
Trends such as increased urbanization and higher disposable incomes, combined with the growing sophistication of consumers and their increased demand for foreign brands, should only make India even more attractive in the near future.
Gupta, R. Marcus Engman, the company is facing somewhat of an existential crisis.
The benefit to the way IKEA configures its servicescape is that shoppers are encouraged to physically interact with the items for sale, easily imagining what they would look like in their own home or apartment. The most important priority is to find the right location for our stores at the right price in major cities, with easy access to public transport and a good road network.
But the company is looking to expand further afield into new geographic locations in the search for even more growth.
Matrix structure can make up for deficiencies brought by a single division of the enterprise. How else would you explain the fact that almost million people visited IKEA in the last year alone, and that its catalogue, with million copies being distributed annually, is twice as popular as the bible?